Past Experience

Resume

Past Experiences

Leading UX design strategy for a creator-focused organization, creating consumer product designs for over 100MM users across Twitch Web and Mobile product
Working with product and engineering teams across vertical organizations to execute on experiments and product launches, with bias towards action and feature development velocity
Manage and mentor a team of full-stack designers, as well as initiate research studies with dedicated user researchers
Playing an active role within the design leadership team — drafting the team charter, design tenets, and organizational guidelines, fostering a culture of transparency and collaboration.

Led an agile design team in designing Raptr.com website and the Raptr application with 2 million MAUs
Collaborated with VP of Product in developing a comprehensive product roadmap and growth strategy for mobile, web, and desktop applications
Built and launched a new product from the ground up – Plays.tv – from product strategy, user research, brand development, to end-to-end user experience design

Initiated discovery, helped with product definition, prioritization, and led ux design for the relaunch of Origin.com (June 2013)
Led up to 10 designers, as well as external design contractors working on cross platform projects
Established strong partnerships with PM, Engineering, Product Marketing, and external creative agencies
Defined process and pipeline for design requests from marketing and merchandising teams

Led design concepts, interaction and visual design for “Catalogue” Tablet application, rated one of top 5 lifestyle app on Apple App Store
Initiated interaction design and IA framework for Glimpse.com
Directed interaction and visual design for TheFind mobile application for iPhone and Android devices
Established design guidelines for visual design system for the TheFind.com
Worked directly with VP of Product, VP of Engineering and other PMs, as well as managing UX designers

Led visual design efforts in cross-functional teams and propose strategic design solutions that address complex business, marketing and user needs
Developed user flows & wireframes through use of standard user-centric methodology and competitive audits
Rapid iteration of high-fidelity designs, and delivering final design assets & documentation of functional specs
Designed both visual and interactive components that contribute to an evolving holistic design system, maximizing efficiency and flexibility of the products over time

Avery, GE, LEGO, Men’s Wearhouse, Move.com, PETCO, See’s Candies, StubHub, Virgin America

Designed comprehensive deliverables: wireframes and visual designs, flash sites, illustrations, & iconography
Developed creative concepts and applied industry best practices while balancing campaign strategy and key client objectives, driving increases in conversion of over 100%
Worked closely with the art director, creative director and developers, while mentoring production artists