Creating the right conditions is what makes good design possible. I've done that on both ends of the spectrum. Defined a new playbook for how a small team works and ships on Poe, a zero-to-one AI product. Shaped how a mature product like Quora adapts to AI without breaking what works.
Over the past decade, I've led design at Quora, Twitch, and PlayStation. Different industries, different scales, different constraints. But all these platforms serve multiple sides of a market, where the needs of consumers, creators, and partners rarely align. Designing within that tension shaped how I think about users, tradeoffs, and where design has the most impact.
Not every problem needs a big solution. Sometimes it's the right tool that eliminates a dependency. Sometimes it's shifting ownership. The job is finding what actually changes the outcome before designing the solution.
The obvious part is building AI products. The bigger part is reimagining how the work itself gets done. How designers prototype. How code gets written. How design and engineering collaborate.
Planning rhythms, how work moves from idea to shipped, even team rituals. These are design decisions. They decide whether good work is possible at all.
Design rarely fails for lack of taste. It fails for lack of conditions. An environment where craft happens at scale, not just in the best case. A unified design system that makes good work the default. Tools that give designers more control and speed. The levers, the process, and the feedback loops are all in service of this. Someone has to build the environment where it all comes together. That's the job.
A travel product I design and build myself. Team of one. Building in the open, iterating on what users say, and learning what it takes to partner with AI to build a product.
AI aggregator platform built at Quora. No playbook. A new operating model for a small team moving fast. Resolving the toughest product design calls, from design engineering to monetization.
Question-and-answer platform navigating an AI transition. How to make human expertise more accessible. How to fill gaps left by writers.
Design organization at scale. A 30-person global design org across US, UK, and Japan. 18–24 month planning horizons driven by hardware cycles. Simultaneous delivery across consumer subscriptions, media, and B2B developer tooling.
Creator economy. Lifecycle from onboarding through growth and monetization. Streaming dashboards, first-party app, ad tools. Adjacent products like royalty-free music and tournament management tools.
